After months and months of having anything and everything go wrong, I wondered why there wasn’t anyone who could have mentored me and spared me time, money, and the mental anguish. I wished there was someone or something that could have given me all the advice and pearls of wisdom I gained through the process of starting my own practice.

Everything that had happened, and went wrong, was a result of other people not telling me something until after the fact, or because I simply didn’t know what I didn’t know. I wasted so much time, so much money, and had so many moments of giving up, that even now I wonder if it was really worth it. The trauma was that severe.

If only there was something that could’ve guided me through the experience, and most importantly, warned me of what was to come. Then it dawned on me, that with everything that happened, and everything I went through — to an extent that people would think you were making it up because it was so extensive and so absurd and so persistent — I couldn’t allow someone else to go through this same experience.

I had to do something with all this knowledge and experience I endured. It can’t all have been for nothing. I needed to give some meaning, some purpose to all that happened. Provide some sanity to the insanity that occurred.

So I asked myself what I would have wanted – moreover, what I would have needed to avoid all the pitfalls I encountered. So I began to think about the major things that would have helped. Then I thought about the timeline, and how much time could have been saved if I had known ahead of time what was needed, and how long it would take for that to process.

And the more I thought, the more I realized it wasn’t a simple list of items. It was a journey, and it wasn’t something that could be abridged. So as I began to realize how extensive this was going to need to be, I realized it was going to need to be more of a course. Also, a textbook might be a good reference, but learning requires other modalities. There are additional outlines in PowerPoint that can help summarize the overall themes the course presents.

As I was compiling an outline, I realized how extensive the information was, and how overwhelming it might be to someone who hasn’t had exposure to the business side of their industry. So I thought, what would help me? And so I added a companion workbook for people to reinforce what the textbook teaches, and to provide a guide for their progress. Using the workbook to reinforce what was discussed in the textbook will augment your learning and help solidify knowledge and concepts.

The textbook is just one part of a program containing videos, workbooks, checklists, policy & procedure manuals, and different forms, among other various resources. It is one thing to have a passion for something. It is another to create a successful and sustainable business around it. The internet is rife with generalized and unclear information. You need detailed information and comprehensive subjects to be covered in a way that provides pragmatic and helpful information for you to use.

This is a course I would have wanted for myself when I went through the experience of starting my own business. My wish is that it provides the education and experience to help you make your business a success, and spares you wasted time and money.

Good luck, and God bless!

– David Memmoli